For Individuals and Companies |
FREE Initial Idea Evaluation
We know how to spot potential winners and avoid potential losers!
We wrote the book on it!
We are your best choice for a real world product evaluation or second
||We have 25 years of experience evaluating new products.
||As a one-stop shop, the scope of our product design, production
and marketing knowledge is unmatched in the industry. We have helped
evaluate, design, produce and market products ranging from simple novelty
items to complex electromechanical medical instruments and devices.
||We literally wrote the book on evaluating new products and technologies.
3M Corporation, which has one of the best product evaluation systems
in the world, has repeatedly told us that our evaluation system has added
value to their systems within several divisions. (For more about
our evaluation system, please see
To Evaluate the Potential for Success of a New Product or Technology)
||We have witnessed many spectacular successes and a few spectacular
failures over 25 years and we know what caused both.
For Individuals and Companies
We understand new product development and we understand new product marketing
inside and out. You may need an extensive written product evaluation, which is
increasingly being required by our venture-investment financed clients, or, you may
simply want a fast second opinion. No problem. We will work with you in person, over
the phone, by email, over the fax or by mail. What ever works best for you. Please
know that your satisfaction is always guaranteed. You must be happy with our services
before you pay for them.
Due diligence dictates that a business plan must be scrutinized intensely for
the smallest error in spreadsheet or proforma. All projections must be not only
quantified but must be backed up with reasonable expectations. The investors we work
with are savvy and understand that business plans are best guesses. They call Riordanco
to find out if the product or technology for which the
investment is needed is both feasible and viable.
The three most important "hard" questions usually associated with new product
Is it able to be done?
Who will care?
Will it be worth doing?
Serious investors and venture groups have no problem quickly judging whether the
math in a business plan makes sense, but when it comes to trying to determine the
answers to the three hard questions they often turn to us for the answers.
Why? Because when it comes to developing and marketing new products,
our 25 years of
experience make us an industry leader in the invention and technology evaluation
CEO Jim Riordan has saved investors and venture groups millions of dollars in
what could have been good dollars thrown after flawed product ideas and marketing plans.
Before you invest money in a new product, technology, or start-up business,
give us a call. We'll find the answers to your three toughest questions.
Our 36 Point Product Evaluations
Our written product evaluation report features a complete 36 point technical
and marketing analysis detailing both the positive and negative aspects of the product.
Each evaluation contains a technical viability section and a marketing viability
The technical viability section covers: legality of product & sales, liability
and risk analysis, impact on environment, functional viability, production viability,
stage of development, investment cost, payback period and ability to reach the market.
The marketing viability section covers: potential market, need or desire,
aesthetics of product, potential sales, dependence on outsiders, functional features
& benefits, trend of demand, visibility to potential market, ergonomic factors,
stability of demand, promotional opportunities, durability of product, product life
cycle, distribution opportunities, pricing structure, product line potential, service
requirements, existing competition, compatibility with habits, lifestyles & values,
new competition and barriers to entry, revulsion factors, returnability of product, protection opportunities,
end-user learning curve, shrinkage factor, and training & educational requirements.
An objective product evaluation is the very first step to take after you get
an idea. You must objectively evaluate every idea BEFORE you start spending ANY
money on it.
If you would like to know whether your product is a winner or a loser but you do
not want to reveal the idea to anyone, no problem. The first step is to take
our FREE Initial Idea Evaluation found on our site.
If your product passes
the initial evaluation with a score of 60% or higher, your second step is to do
a complete and thorough product evaluation using our proven and highly acclaimed
To Evaluate the Potential for Success of a New Product or Technology.
For more information, Please see Your Ideas May be Worth Money.
WARNING TO INDIVIDUAL INVENTORS
Do NOT trust sleazy or fraudulent invention marketing companies to ever do a
real product evaluation for you. They are interested only in your money and every
product they see will always be a "winner" . . .
so long as you are paying them big dollars.
How do you tell the good from the bad? That's easy, references!
What will the good
ones do? Give you references. What will the sleazy ones do?
Give you a lame excuse
like, "we can't give out their names for confidentiality purposes." That is the
oldest BS line in the business. Lots of our individual and corporate clients demand
confidentiality, but there are also many who will act as references for us because we
helped them realize their dreams. Want to find the REALLY sleazy ones? Just ask
them for proof that ONE person has made more than ONE dollar from a product they
marketed. Riordan Co's CEO Jim Riordan worked with several states' Attorney's
General to draft the disclosure language that some of the worst offenders must now
use in their contracts after state agencies took action against them. Read the
contracts carefully! Some of these sleazy companies have made millions of dollars
from inventors without ever getting one single product to market!
What our Clients say:
"Thank you for your advice on this proposal. We agree with you and have
decided not to pursue it. As always, your information was right on target. Your
services have become a real asset to The Capital Institute. Your company has
already helped us to avoid several investments which appeared, on the surface, to
be worthwhile, but, after your analysis, were shown to be inappropriate for our
investors. On the other hand, your suggestions for product improvements and
marketing strategies have helped to expand the horizons of our present projects. We
consider The Riordan Company to be a most valuable source of information, and we
plan to increase the use of your services as an integral part of our investment
The Capital Institute
Bruce J. Blechman
"I am writing this to let you know how instrumental you have been in the
refining and conceptual development of my cardiac device. Your ability to grasp
the principles governing the functioning of my device and to assist me in an
innovative approach to troubleshooting such a complex, specialized medical design
is quite remarkable. I value your expertise in patent law. Additionally, I have
found your ability to think creatively about alternative ways to approach
development of my design to absolutely invaluable! I have a lot of confidence
in your professional judgment. Thanks again for your help! I will be certain to
refer other clients to you as the opportunity arises."
Esther Roberts, R.N. , B.S.N.
"Thank you for your review of the RTC business plan. Your summary was excellent
Gary R. Moore
Iowa Product Development Corporation
Iowa Department of Economic Development
For more testimonials on our product evaluation system, Please see
Evaluate the Potential for Success of a New Product or Technology
We invite you to take a few moments to review examples of our work along
with testimonials from our clients. We hope you find them interesting. Please
see our Inventor Assistance section where you will find
Idea and Invention Marketing examples and
testimonials. Then, take a look at our About Us section and visit
Our Projects and Success Stories and the Bio
of James F. Riordan, Inventions,
Trademarks and Patents.
For a list of our fees for our services please see our Fees for Services page.